Film Effects
HOOK
[Stills from the book: M.K.Vaz, Industrial Light and Magic, Into the Digital Realm, Ballantine Books, 1996] 
Background Footage 
Blue Screen shot of Julia Roberts as Tinker Bell 
Stop Motion Animation for Tinker Bells Wings 
The final composite: Tinker Bell visiting Peter (Robin Williams)
Digital Characters
The Mask
[Stills from the book: M.K.Vaz, Industrial Light and Magic, Into the Digital Realm, Ballantine Books, 1996] 
Background Footage

Wire Frame Model over the tracked background.

The final composite. Geometry and the camera parameters for the virtual camera has the match those of the real camera. Also the lighting conditions in the real scene and the virtual scene has to match to strengthen the illusion of reality.
Interaction with Virtual Objects
Nukhet Duru Clip [ StoryMine]
Notice the environment maps on the virtual bubbles with specular reflections.
Mr Muscle Ad [StoryMine]
 
Green Mr. Muscle bottle replaced with a white virtual one. The real bottle tracked in 3D in different scenes and the virtual bottle is rendered with respective tracking parameters. Composited footage then rotoscoped to mask out the sections on the bottle to create the illusion that the left hand actually holds the bottle.
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